Bridging the gap between Vision & Execution.

I am a Strategic Design Consultant and Product Marketing Manager who translates complex user insights into actionable business strategies. I don't just plan; I facilitate, prototype, and deliver.

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My Discipline

What is Design Management?

It is the art and science of synergy. Design Management isn't just about making things look good; it's about aligning design strategy with business goals.

Strategy: Defining the 'Why' and 'What' before the 'How'.
Process: Managing the creative workflow from chaos to clarity.
Impact: Ensuring creative outputs deliver measurable business value.

Portfolio

Selected Case Studies

A curated selection of projects demonstrating strategy, leadership, and product thinking.

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Brand Strategy

Voices of Mahomet

A strategic rebrand for a Chamber of Commerce. Led stakeholder workshops to align community vision with business goals, delivering a unified brand system.

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PRODUCT RESEARCH

Decoding Confidence

Lextant-certified contextual research project. Uncovered latent user needs to develop a strategic framework ("I FEEL CONFIDENT") for presentation tools.

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GAME DESIGN

Innoverse

Translating complex academic theory (SDGs/PRME) into a tangible, engaging board game product. Led game mechanics and prototype validation.

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The Value Add

Why Partner With Me?

Translator of Ambiguity
‍I thrive in the "fuzzy front end" of projects. I take abstract problems and messy data and structure them into clear, actionable product roadmaps.
Facilitator of Alignment
Great products aren't built in silos. I bring stakeholders, designers, and engineers together to co-create solutions that everyone believes in.
Executor of Strategy
Strategy is useless without execution. I ensure the vision survives the development process, delivering products that actually hit market goals.

Ready to innovate?
Let's solve your next big challenge.

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